The Super Graphic Spectacular
A benefit campaign.
A benefit campaign.
Chappell has inspired more fans to take action than any other artist in Propeller history.
Recorded by Chappell · Bonnaroo 2024
Recorded by Chappell · Outside Lands 2024
Recorded by Chappell · ACL 2024
Austin City Limits alone:
More fans took action than in any artist campaign in Propeller history.
Bonnaroo M&G winner
On stage with Chappell · Boulder
Backstage · Outside Lands
With Chappell · ACL 2024
“Propeller truly made a dream come true.”
Jonathan S · Bonnaroo meet & greet winner
Outside Lands wasn’t even donation-focused - fans entered by taking free actions - and it still raised more than any campaign since.
Pasadena didn’t have a video from Chappell, no shares, and no ads from her channels, and the prize didn’t include a meet & greet - yet it still put $74,714 toward her fund. Imagine it with her in it.
The Super Graphic Spectacular - October 21 + 22 at the Shrine Auditorium. Two nights that introduce The Midwest Princess Project to the world.
A campaign around them gives fans everywhere the chance to be there - and a reason to give.
What surrounds those nights decides what the launch raises, and shows her fans this org is really hers.
“Chappell Roan founded The Midwest Princess Project to uplift trans youth and LGBTQ+ communities through action, care, and connection.”
Two Propeller flyaways. Same artist, same ballpark - Fenway Park.
Recorded by Noah · Fenway 2026
The winners with Noah · Fenway 2026
“Win a trip to see Noah Kahan at Fenway.” Just tickets - no video, no meet & greet. 9,787 fans.
“Win a trip to meet Noah Kahan at Fenway.” He shot the video and met the winner. 48,322 fans - and 6,038 became monthly donors to his org.
Same artist. Same ballpark. 6.7x the money - because he was in it.
And the recurring engine it built: 6,038 new monthly donors giving to The Busyhead Project every month - nearly $800K a year at the $11 minimum.
Two benefit nights and a national campaign - with nothing from her channels.
First-year value: $500K+ raised in the campaign, plus 2,000+ new monthly donors worth $250K+ a year to her project.
The monthly-donor anchors are real: her 2024 campaigns created 3,000. Noah’s all-in Fenway campaign created 6,038.
The same three that made 2024 work.
All of it costs her about 5-10 minutes: one 30-second phone video, and 5 minutes with the winner at The Shrine.